Indie App Developer · YouTuber · Melbourne, Australia

I build apps, ship them fast, and show you how.

I'm Adam Lyttle — a full-time indie iOS developer with 30+ apps on the App Store, free browser games anyone can play, four SaaS products for app makers, and a YouTube channel where I share real strategies, honest numbers and lessons from the App Store trenches.

30+
Apps shipped
39.7K
YouTube subscribers
57.8K
X followers
4,600+
GitHub stars
Adam Lyttle — indie iOS app developer and YouTuber
Latest from YouTube

Real strategies from the App Store trenches

I document everything — app builds, ASO experiments, acquisitions, revenue numbers and the honest highs and lows of going full-time indie.

Featured Apps

Learning games kids actually ask to play

My current focus: playful education apps that turn times tables, piano notes and Spanish vocabulary into real games — no boring drills, no homework in disguise.

Mathalley — times table game for kids, app icon

Mathalley: Times Table Game

Times tables games that kids ask to play

A carnival of 14 mini games — claw machines, times trains, safe-cracking — that quietly teach multiplication. The Attack Meter watches speed and accuracy, then serves questions right at the edge of what your child knows.

New · Education · iPhone & iPad · Also free to play in any browser
El Taxico — learn Spanish game, app icon

El Taxico: Learn Spanish Game

The Spanish learning game disguised as an arcade driver

You're a taxi driver and your passengers only speak Spanish. Steer through the right word, dodge traffic and earn pesos — a real game first, with no flashcards and no lessons.

★ 5.0 on the App Store · Education · Arcade · Also free to play in any browser
Piano Pals — learn piano app for kids, app icon

Piano Pals: Learn Music Notes

The fun learn-piano app for kids

A piano learning app that teaches kids to read music notes and find the keys through bright, friendly game levels. Works with the on-screen piano or a real keyboard — no teacher needed.

★ 5.0 on the App Store · Education · Ages 4+
Play Free

Free games you can play right now — in your browser

No installs, no downloads. Games I build for the web and give away at adamlyttleapps.com/play — just open and play.

▶ Browse all free games

The Full Portfolio

My apps on the App Store

Utilities, AI scanners, learning games, health trackers and creator tools — all designed, built and shipped by one person under App All Day Pty Ltd.

View full developer profile on the App Store

SaaS Projects

Tools I built for indie app developers

Products born from my own workflow — validating ideas, ranking on Google, marketing apps and showcasing portfolios without the busywork.

Everank

Boost your app's SEO on Google search results

Google rank tracking built for app developers. Everank tracks your keywords daily — App Store listing and website separately — flags the keywords competitors rank for and you don't, monitors AI Overview citations, and automates backlink outreach. Free, using your own DataForSEO account.

Visit everank.com →

App Gallery

Every app you've shipped. One link. Zero upkeep.

An auto-updating portfolio site for app developers. Syncs your App Store and Google Play accounts, generates SEO-optimised landing pages for every app, and even handles privacy policy pages — free forever.

Visit appgallery.io →

Prelauncher

Find out if your app idea will sell — before you build it

Validate app ideas with real buyer intent, not guesswork. Prelauncher generates a complete validation funnel — landing page, walkthrough, paywall and ad creatives — then gives you a statistical verdict on demand.

Visit prelauncher.com →

Make App Ads

Professional ads for your app in 30 seconds

Paste your App Store link and get finished ad creatives — professional product ads, UGC-style ads, carousels and App Store event graphics — built from your real screenshots, with paste-ready Meta ad copy.

Visit makeappads.com →
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Next project in the works

Something new is always shipping. Follow along on X or YouTube to see it first.

Open Source

4,600+ stars on GitHub

Claude Code skills, SwiftUI components and indie-dev tooling — the exact building blocks I use in my own apps, free for anyone to use.

claude-skill-aso-appstore-screenshots A Claude Code skill that analyses your app's codebase and generates high-converting, ASO-optimised App Store screenshots automatically. ★ 1,690⑂ 271Python claude-skill-app-onboarding-questionnaire Designs and builds high-converting questionnaire-style onboarding flows, modelled on proven patterns from top subscription apps. ★ 1,177⑂ 114 notchy A macOS utility for the MacBook notch, built in Swift. ★ 717⑂ 60Swift OpenAI-Wrapper-SwiftUI A lightweight SwiftUI wrapper for adding AI features to iOS apps. ★ 326⑂ 68Swift Paywall-PurchaseView-SwiftUI A simple, proven SwiftUI paywall for presenting weekly and annual subscription plans. ★ 221⑂ 48Swift OnboardingView-Swift A drop-in onboarding flow component for SwiftUI apps. ★ 176⑂ 18Swift CinematicOnboardingView-SwiftUI A cinematic, animated onboarding flow built in SwiftUI. ★ 163⑂ 31Swift OpenAI-Proxy-PHP A simple PHP proxy to keep your OpenAI API key safe in client apps. ★ 86⑂ 21PHP claude-skill-game-assets-enhancer A Claude Code skill that turns a functional-but-plain game into one that looks hand-crafted — style guide, individual sprites and layered parallax depth. ★ 44⑂ 7 CharacterView Trigger character animations in SwiftUI with a simple, drop-in view. ★ 18⑂ 4Swift AppFeedbackKit A drop-in SwiftUI feedback SDK for indie iOS apps — asks users persona-defining questions in-app, with no IDFA and no cross-app tracking. ★ 12⑂ 1Swift HapticsManager-Swift A simple class for adding haptic feedback to SwiftUI apps. ★ 12⑂ 1Swift hookgen A shell script that burns hook text over video — batch out short-form and ad creative variations for testing. ★ 5⑂ 1Shell

See all repositories on GitHub

Writing

Apps by Adam Lyttle — on Substack

Unlocking the secrets to building a profitable App Store portfolio. Deep dives on growth, ASO, acquisitions and the realities of indie life.

Jul 2025

Did AI fry my brain?!

There's something off with this generative audio stuff — an honest look at working alongside AI every day.

Read on Substack →
Jun 2024

Free Growth Hacks to Boost Your App Downloads

How I grew my indie apps to 30K+ downloads a month without spending a dime on marketing — and how you can too.

Read on Substack →
May 2024

Balancing Life, Work, and Indie App Development

Five essential strategies for turning limited spare time into shipped apps — without burning out.

Read on Substack →
May 2024

My Poop Tracker Journey: Innovations in App Development

Turning a Quirky Idea into a Functional App and Navigating App Store Challenges

Read on Substack →
May 2024

From Copycat to Original: Acquiring and Transforming an App

How a risky app acquisition turned into a valuable lesson in innovation, differentiation and persistence.

Read on Substack →
Nov 2023

Your Free Early Access to ASO Tracker BETA

For a limited time get exclusive access to the next generation of ASO analysis & keyword insights – details below 👇

Read on Substack →

Subscribe on Substack — it's free

Work With Me

Media, acquisitions & partnerships

I don't do paid promotions — but I'm always open to acquiring apps, partnering with indie developers, and talking to press about the indie app world.

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App acquisitions

I acquire iOS apps with potential — from side projects that stalled to established apps looking for a new home. If you're selling, I'd love to hear about it.

🤝

Indie dev partnerships

I partner with indie developers on apps and projects — collaborations, revenue shares and joint builds where both sides bring something real to the table.

🎤

Press & podcasts

Available for interviews, podcasts and expert commentary on indie app development, the App Store economy, ASO and AI-assisted development.

Get in touch   View media kit

Contact

Let's talk

For app acquisitions, partnerships, media inquiries, or just to say hi:

adamlyttleapps@gmail.com

Melbourne, Australia · App All Day Pty Ltd